'Truvi helps us put the home owners first' - Torbjörn Fredman - Founder of Staynordic

Torbjörn Fredman, Managing Director at Staynordic, began his career in the short-term rental industry in 1996, serving as a manager for a major European company until 2020. Following the company’s acquisition, he transitioned briefly into the events industry.

However, after a short period, Mr. Fredman returned to the short-term rental sector.

“I had to get back to what I love,” he says, “and that’s how Staynordic was born.”

He even managed to snag some “brilliant people” from his old gig, scaling up to a jaw-dropping 300 properties across Sweden and Europe.

En route to becoming the homeowner’s best friend

In 30 years of working in STR, I saw how guest-centric the hospitality industry is, and I wanted to bring more trust into our relations with homeowners. That’s why safety, flexibility, and partnership have become the core values of Staynordic.

Time and time again, I heard the same questions, like, “What do I do if the guests trash my house?”, “What if anything gets stolen?”, “Who carries the financial responsibility for broken furniture?”

That’s when I saw potential in Truvi’s services. With Truvi, we could add a safety net designed specifically for the homeowners.

We could give homeowners more flexibility and build strong and trustworthy relations by raising accountability on the guest’s side.

Truvi brings sufficient protection for homeowners

We use a couple of services for better protection: Guest Screening, Damage Deposit and Waiver automation, and Damage Protection Services.

Homeowners want to know who’s staying over, and guest screening gives them this additional reassurance and, on top of that, their houses are protected up to $50,000 under the Damage Protection Service.

Some homeowners enjoy having the choice to collect a damage waiver or to protect their property with a Damage Deposit.

Truvi’s service offering caters to our values and homeowners’ needs — it’s flexible, it enables trust, and it gives peace of mind.

We don’t get much guest resistance

I can only recall one or two cases when there was some friction on the guest’s side, but those were the last-minute bookings, and it made even more sense to check them. I expected more friction, but there wasn’t a problem for us.

Homeowners above all

I’ve realized the real secret to staying ahead is that the market changes incredibly fast. It’s not just about the new players coming in, it’s everything. You have to be constantly learning and adapting. New rules are popping up all the time. To keep up with these trends and regulations, you must be incredibly flexible.

But for me, like I said before, my focus has been on the homeowner side of things. Honestly, finding new homeowners is the hardest part. So, my advice? Stay on top of the trends, absolutely. But more importantly, treat your homeowners exceptionally well.