Have you ever heard about Truvi? We bet not!
Today, we’re announcing our new name — Truvi.
Yes, Superhog is becoming Truvi. You’ve heard it right.
Some hosts loved “Superhog”, others hated it but no one was neutral. There are a couple of reasons for the change.
Truvi stands for Trust, Verification, and Income
A newly coined word, Truvi embodies the core principles that underpin our success. It is a harmonious synthesis of “Trust,” “Verification,” and “Income.” Trust serves as the cornerstone of our products and the foundation of successful short-term rentals. Verification reflects our core competency in leveraging data and technology to assess risk accurately, ensuring a secure and reliable experience for all stakeholders. Income underscores our commitment to empowering our customers to maximize their revenue potential through our innovative solutions.
This rebranding will yield significant benefits. Truvi conveys a more professional and trustworthy image, resonating with a wider audience. The streamlined brand identity improves the user experience, streamlining onboarding and reducing friction for both hosts and guests.
“We believe in the power of technology to reshape how property managers manage risk; benefiting their owners, their guests, and their businesses. We chose to rebrand to Truvi because it represents a more refined expression of who we are and where we’re going. We realized that we needed a name that better captured the essence of what we do and the values we stand for. Truvi is at the forefront of transformation and symbolizes our commitment to empowering property managers with the tools they need to succeed—helping them manage risk, build trust, and unlock new revenue opportunities in a rapidly evolving market.”
— Humphrey Bowles, Truvi CEO and Founder. “
Space for growth
“This name change is more than just a fresh coat of paint—it’s a reflection of our commitment to innovation, growth, and empowering our customers to thrive in an increasingly competitive landscape. Above all, it’s about enabling trust in travel.”
— Leo Walton, Truvi co-founder and Chief of Staff
Furthermore, Truvi positions the company for growth beyond its current focus, enabling expansion into adjacent markets within the hospitality and travel sectors. Ultimately, the rebranding to Truvi creates a more distinctive and memorable brand that aligns with our long-term vision and solidifies our position as a leader in the short-term rental industry.
This rebranding to Truvi represents a significant step forward in our journey to become the leading provider of trusted solutions for the vacation rental industry. We believe this change will strengthen our brand, enhance user experience, and unlock new avenues for growth and innovation.
Does the name change impact the hosts?
The new name creates no friction among hosts, property managers, and guests. Some early adopters already described their impression as “Catchy and easy to remember. Perceived as trustworthy and modern.”
In time, our account managers will reach out to you asking you to update the listing descriptions, confirmation emails, and any wording mentioning Superhog to reduce friction. Here’s a quick guide on how we’d ask you to [change your listings and confirmation email copy](https://info.superhog.com/help/suggested-wording-for-your-listings). We will keep you posted so make sure you’re reading our emails and dashboard notifications.
And what about guests?
Guests love our new name and say it’s “In line with what the company does.”
Your guests are invited to go through a visually rebranded guest journey with a new Truvi logo and other brand elements while the flow of the guest journey will remain unchanged. We will also link to the new pages with T&Cs and educational materials.
So what is Truvi now?
With a commitment to innovation and excellence, Truvi aims to revolutionize the way risk management is handled in the vacation rental industry.
We utilize cutting-edge technology to provide data-driven solutions end-to-end, from guest screenings and fraud detection to check-in protection, industry-unmatched waiver and deposit services up to $5 million, and a best-in-class incident resolution team.
Our goal is to provide both hosts and guests with a streamlined, worry-free rental experience – and peace of mind in the process. Truvi technology integrates seamlessly with your current tools, has white-labeling capabilities, and allows you to verify guests across all booking channels.
