TRUVI COOKIE POLICY
Truvi uses cookies to distinguish you from other users of our Platform. This helps us to provide you with the best possible online experience as you browse our Platform. It also allows us to improve our site. The purpose of this cookie policy is to inform you about what cookies are, how we use them, and what you can do to control them. This policy relates to Truvi’s website www.truvi.com and Truvi’s digital trust platform (collectively referred to as “Platform”). This Cookie Policy should be read alongside our Privacy Policy, which explains how we use personal data.
1.Who are we?
1.1.Truvi Technologies Limited (“Truvi”) is a registered company in England & Wales under company number 11871938. Our registered address is 3rd Floor, 1 Ashley Road, Altrincham, Cheshire, WA14 2DT and Truvi operates the website www.truvi.com.
1.2.Please note that we may update this cookie policy at any time. Any changes we may make to our cookie policy in future will be posted on this page. Please check back frequently to see any updates or changes made.
- What is a Cookie?
2.1. A cookie is a small text file that is placed on your computer, tablet or smartphones by websites when you consent. Cookies contain information that is transferred to your computer’s hard drive
2.2. Cookies can allow you to access information that is limited to you as a registered user. They also provide information to those operating a website, for example counting the number of people looking at a website, where they come from, the type of browser/device they use.
2.3. These cookies store information about your preferences or actions taken on the Platform during your previous visits. They also facilitate the recognition of your device and retention of information regarding your preferences or previous actions. It technically helps personalise your browsing experience and streamline certain processes. Importantly, cookies cannot execute programs or deliver viruses to your computer; they are uniquely assigned to you and can solely be accessed by a web server within the domain that issued the cookie.
2.4. We use strictly necessary cookies automatically. All other cookies are only used with your consent, obtained via our cookie banner. You may withdraw or update your consent at any time. You can turn off cookies in most browsers, but doing so may restrict your use of our Platform and/or delay or affect the way in which it operates.
- How are cookies used?
3.1. Cookies gather information about how you use our Platform in your current session and across different times (like the pages you view and files you download), details about your computer’s operating system and browser, your Internet service provider, domain name, and IP address. They might also note your general location, the website you visited before this one, and the link you used to exit our Platform.
- Types of Cookies:
4.1. When you use our Platform, cookies may be stored on your device. These can be either first-party cookies, directly placed and read by us while you are on our Platform, or third-party cookies, set by other parties we have partnered with.
4.2. It’s important to note that certain third parties may also use cookies, over which we have no control. These third parties may include advertising networks and providers of external services such as web traffic analysis. These third-party cookies are likely to be analytical, performance, or targeting cookies.
4.3. You can find more information about the third-party cookies we use and the purposes for which we use them in the tables below:
Strictly necessary cookies
| Cookie | Provider | Duration | Purpose |
| __cf_bm | Cloudflare | ~30 mins | Bot management. Helps manage incoming traffic that matches criteria associated with bots |
| __cflb | Cloudflare | ~7 hours | Load balancing |
| _cfuvid | Cloudflare | Session | DNS connection/load balancing |
| cf-bulk-consent-[uuid] | CookieFirst | Persistent | Enables synchronisation of cookie preferences across domains |
| cookiefirst-consent | CookieFirst | 12 months | Saves cookie consent preferences for the website |
| cookiefirst-id | CookieFirst | Persistent | Unique visitor ID |
Functional cookies
| Cookie Name | Provider | Duration | Purpose |
| _GRECAPTCHA | ~6 months | Necessary for the captcha to work. Stores a code to prevent user impersonation | |
| li_gc | ~6 months | Stores visitors’ consent regarding the use of cookies for non-essential purposes | |
| VISITOR_INFO1_LIVE | YouTube | ~6 months | Allows YouTube to check bandwidth usage |
| YSC | YouTube | Session | Registers unique IDs and keeps statistics on which videos users have viewed from YouTube |
| RH_FORM_ID | Third-party form service provider | Persistent | Stores a unique identifier for forms on the Platform to ensure correct form functionality and tracking across sessions. |
| RH_SHOW_LOADER | Third-party form service provider | Persistent | Controls the display of loading indicators for forms or page elements to improve user experience. |
| selectedCurrency | Truvi | Persistent | Stores the user’s selected currency preference so it persists across page views |
Performance cookies
| Cookie | Provider | Duration | Purpose |
| _ga | ~13 months | Registers a unique ID for a website visitor to track how the visitor uses the website. Data is used for statistics | |
| _ga_******** | ~13 months | GA4 session cookie. Stores a unique ID for a website visitor and tracks how the visitor uses the website | |
| __hssc | HubSpot | 30 mins | Session analytics |
| __hssrc | HubSpot | Session | Session restart. Determines if a visitor has restarted their browser |
| __hstc | HubSpot | ~6 months | Website analysis |
| hubspotutk | HubSpot | ~6 months | Visitor ID and used for deduplicating contacts |
| __Secure-ROLLOUT_TOKEN | ~6 months | A/B testing | |
| mp_[id]_mixpanel | Mixpanel | Persistent | Product analytics |
| _mpq[id]_ev | Mixpanel | Persistent | Event queue. Stores pending analytics events before transmission |
Advertising cookies
| Cookie | Provider | Duration | Purpose |
| _fbp | Meta | ~3 months | Conversion tracking |
| _gcl_au | ~3 months | Ad optimisation | |
| _gcl_ls | Persistent | Conversion tracking | |
| _rdt_uuid | ~3 months | Remarketing | |
| bcookie | ~12 months | Ad routing | |
| lidc | ~24 hrs | Ad routing | |
| lastExternalReferrer | Truvi | Persistent | Traffic source |
| lastExternalReferrerTime | Truvi | Persistent | Visit timing |
| __Secure-YEC | YouTube | Session | Targeted ads |
| VISITOR_PRIVACY_METADATA | YouTube | ~6 months | Privacy tracking |
| __Secure-YNID | ~6 months | Profiling |
4.4. Some cookies involve transfers outside the UK/EEA. Where this occurs, appropriate safeguards (including the UK Extension to the EU-US Data Privacy Framework) or other appropriate safeguards such as the UK International Data Transfer Agreement.
4.5. Certain cookies categorised as ‘functional’ may operate as strictly necessary where required for security or fraud prevention.
- Cookie consent
5.1. For our website to function properly we use cookies. To obtain your valid consent for the use and storage of cookies in the browser you use to access our website and to properly document this we use a consent management platform: CookieFirst. This technology is provided by Digital Data Solutions BV, Plantage Middenlaan 42a, 1018 DH, Amsterdam, The Netherlands. Website: https://cookiefirst.com referred to as CookieFirst.
5.2. When you access our website, a connection is established with CookieFirst’s server to give us the possibility to obtain valid consent from you to the use of certain cookies. CookieFirst then stores a cookie in your browser in order to be able to activate only those cookies to which you have consented and to properly document this. The data processed is stored until the predefined storage period expires or you request to delete the data. Certain mandatory legal storage periods may apply notwithstanding the aforementioned.
5.3. CookieFirst is used to obtain the legally required consent for the use of cookies. The legal basis for this is article 6(1)(c) of the General Data Protection Regulation (GDPR).
5.4. We have concluded a data processing agreement with CookieFirst. This is a contract required by data protection law, which ensures that data of our website visitors is only processed in accordance with our instructions and in compliance with the GDPR.
5.5. Our website and CookieFirst automatically collect and store information in so-called server log files, which your browser automatically transmits to us. The following data is collected:
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- Your consent status or the withdrawal of consent
- Your anonymised IP address
- Information about your Browser
- Information about your Device
- The date and time you have visited our website
- The webpage url where you saved or updated your consent preferences
- The approximate location of the user that saved their consent preference
- A universally unique identifier (UUID) of the website visitor that clicked the cookie banner
- Cookies used and its purpose
6.1. Below is a list of the cookies we use and the purposes for which they are used:
6.1.1 Strictly necessary cookies: These are cookies that are required for the operation of our Platform. These essential cookies are always enabled because our Platform won’t work properly without them. They include, for example, cookies that enable you to log into secure areas of our Platform, make use of e-billing services.
6.1.2. Functionality cookies. These are used to recognise you when you return to our Platform. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
6.1.3. Analytical or performance cookies: These allow us to recognise and count the number of visitors and to see how visitors move around our Platform when they are using it. This helps us to improve the way our Platform works, for example, by ensuring that users are finding what they are looking for easily.
6.1.4. Advertising These collect information about your visit to our Platform, such as what you have looked at and the links you have followed, so that we can target our advertising at you, or exclude certain types of advertising that would not interest you. We can also gather information about your browser, device and your IP address. If you block these cookies, you may receive advertising that is not relevant to you.
- How do I change Cookie settings?
7.1. If you’re worried about having cookies on your computer, you can make preferred changes to your cookie setting. You can then toggle the sliders to ‘on’ or ‘off’ and choose ‘Accept and change’ to save your changes. You can also delete cookies from your computer. If you choose to block or delete cookies, certain features of our Platform might not work correctly.
- IF YOU HAVE ANY QUESTIONS OR CONCERNS ABOUT OUR USE OF COOKIES, PLEASE SEND US AN EMAIL AT [email protected]