How StayNordic Wins Homeowners with Guest Screening and Protection

Torbjörn Fredman founded StayNordic in 2021 after a 30-year career in the short-term rental industry, including executive leadership at a major European holiday rental company until 2020. Following the company’s acquisition, he transitioned briefly into events before returning to the hospitality world.

“I had to get back to what I love… that’s how StayNordic was born.”

StayNordic’s mission reflects Torbjörn’s experience: helping guests create memorable stays across Sweden’s unique landscapes, from northern wilderness to southern beaches.

The company curates handpicked, high-quality holiday homes where guests can feel “just as comfortable as in their own home, but with that little extra.” Now managing over 300 properties, StayNordic has scaled rapidly while maintaining its focus on premium seasonal tourism experiences.

Building homeowner trust

“With Truvi, we could add a safety net designed specifically for the homeowners.”

After 30 years in the industry, Torbjörn noticed how guest-centric hospitality had become. He founded StayNordic on core values of safety, flexibility, and partnership — focused on building trust with homeowners worried about property damage and guest accountability.

“Time and time again, I heard the same questions, like, ‘What do I do if the guests trash my house?’, ‘What if anything gets stolen?’, ‘Who carries the financial responsibility for broken furniture?’

That’s when I saw potential in Truvi’s services. With Truvi, we could add a safety net designed specifically for the homeowners.”

Flexible protection options

“Truvi’s service offering caters to our values and homeowners’ needs — it’s flexible, it enables trust, and it gives peace of mind.”

StayNordic uses multiple Truvi services to give homeowners choice and peace of mind. Guest Screening helps address the concerns of property owners by automatically identifying fake names, disposable emails, and burner phones before guests arrive at properties.

“We use a couple of services for better protection: Guest Screening, Damage Deposit and Waiver automation, and Damage Protection Services. Homeowners want to know who’s staying over, and Guest Screening gives them this additional reassurance and, on top of that, their houses are protected up to $50,000 under the Damage Protection Service.

Some homeowners enjoy having the choice to collect a damage waiver or to protect their property with a Damage Deposit. Truvi’s service offering caters to our values and homeowners’ needs — it’s flexible, it enables trust, and it gives peace of mind.”

Minimal guest resistance

One of Torbjörn’s concerns was how guests would react to screening requirements. The results surprised him — there was almost no pushback.

“I can only recall one or two cases when there was some friction on the guest’s side, but those were the last-minute bookings, and it made even more sense to check them. I expected more friction, but there wasn’t a problem for us.”

Focus on what matters most

For Torbjörn, the key to success isn’t chasing every trend — it’s treating homeowners exceptionally well in a competitive market where finding new property owners is the biggest challenge.

“I’ve realized the real secret to staying ahead is that the market changes incredibly fast. It’s not just about the new players coming in, it’s everything. You have to be constantly learning and adapting. New rules are popping up all the time. To keep up with these trends and regulations, you must be incredibly flexible.

My focus has been on the homeowner side of things. Honestly, finding new homeowners is the hardest part. So, my advice? Stay on top of the trends, absolutely. But more importantly, treat your homeowners exceptionally well.”

By automating guest screening and damage protection through Truvi, Torbjörn can focus his energy on what really drives StayNordic’s growth: building exceptional relationships with homeowners rather than managing risk and chasing down guest issues.

Ready to put homeowners first like StayNordic? See pricing to get started today.